Luxola to Sephora online: Opportunities in beauty
In 2011, Alexis Horowitz Burdick founded Luxola, an e-commerce platform selling branded cosmetics online in Singapore. By 2015, Burdick was able to expand her venture across 12 markets in Asia Pacific region and was acquired by Louis Vuitton Moet Hennesey (LVMH) under its cosmetics arm of Sephora. H...
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Main Authors: | Reddi KOTHA, BHATTACHARYA, Lipika |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/228 https://cmp.smu.edu.sg/case/3746 |
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Institution: | Singapore Management University |
Language: | English |
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