Singapore Management University: Marketing a Master of Business Administration Programme

• Main Authors: RAMASWAMI, S., LEE, Michelle P., CHAN, Chi Wei
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2019
• 主題: Brand equity; International marketing; Strategic positioning; Brand extension; Education marketing; Education; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/265; https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0002 [SMU MBA]/SMU-19-0002 [SMU MBA].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0002 [SMU MBA]

Lieven Demeester was the Associate Dean of the Singapore Management University (SMU) Master of Business Administration (MBA) programme. The University was launched in 2000 as a school with a distinctive approach to undergraduate education relative to two well entrenched local competing business scho...