Amazon: Facing low customer satisfaction in Singapore

Amazon: Facing low customer satisfaction in Singapore

This case is set in 2018. The Institute of Service Excellence (ISE) at Singapore Management University conducted surveys in Singapore to measure customer satisfaction across 20 industries comprising more than 100 companies, and released the results as Customer Satisfaction Index of Singapore (CSISG)...

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Bibliographic Details
Main Authors: ANG, Marcus, CHEN, Yongchang
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Online retail
Customer satisfaction
Analytics
Computer-based modelling
Regression analysis Business performance management
E-Commerce
Operations and Supply Chain Management
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/287
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0043%20%5BAmazon%20Customer%20Satisfaction%5D/SMU-19-0043%20%5BAmazon%20Customer%20Satisfaction%5D.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/287
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0043%20%5BAmazon%20Customer%20Satisfaction%5D/SMU-19-0043%20%5BAmazon%20Customer%20Satisfaction%5D.pdf

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