Funding societies: Using fintech to support small businesses in Singapore

Funding societies: Using fintech to support small businesses in Singapore

Jacquelyn Yang is the Senior Marketing Manager at a young Singapore company, Funding Societies, in the nascent debt crowdfunding scene in the island city-state. Debt crowdfunding, also referred to as peer-to-peer (P2P) lending, represents an alternative source of loans for businesses to borrow money...

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Bibliographic Details
Main Authors: LEE, Michelle P., CHANG, Hannah H., MUKHERJEE, Anirban
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Crowdfunding
Small and medium-sized enterprises
Market segmentation
Peer-to-peer lending
Fintech
Competitive advantage
Marketing strategy
Startups
Asian Studies
Entrepreneurial and Small Business Operations
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/304
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0006%20%5BFunding%20Societies%5D/SMU-20-0006%20%5BFunding%20Societies%5D.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/304
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0006%20%5BFunding%20Societies%5D/SMU-20-0006%20%5BFunding%20Societies%5D.pdf

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