Funding societies: Using fintech to support small businesses in Singapore

• Main Authors: LEE, Michelle P., CHANG, Hannah H., MUKHERJEE, Anirban
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Crowdfunding; Small and medium-sized enterprises; Market segmentation; Peer-to-peer lending; Fintech; Competitive advantage; Marketing strategy; Startups; Asian Studies; Entrepreneurial and Small Business Operations; Marketing
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/304; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0006%20%5BFunding%20Societies%5D/SMU-20-0006%20%5BFunding%20Societies%5D.pdf
• Institution: Singapore Management University

Jacquelyn Yang is the Senior Marketing Manager at a young Singapore company, Funding Societies, in the nascent debt crowdfunding scene in the island city-state. Debt crowdfunding, also referred to as peer-to-peer (P2P) lending, represents an alternative source of loans for businesses to borrow money...