Where next? Identifying new supermarket locations for the Dairy Farm Group

• Main Authors: ANG, Marcus, CHEN, Yongchang, FOO, Yong Long
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Analytics; Predictive analytics; Big data; Retail; Consumer markets analysis; Business Administration, Management, and Operations; Operations and Supply Chain Management; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/320; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0024%20%5BDairy%20Farm%5D/SMU-20-0024%20%5BDairy%20Farm%5D.pdf?CT=1599122331688&OR=ItemsView
• Institution: Singapore Management University

In its 2017 annual report, the Dairy Farm Group had reported a decline in sales and profits for its Singapore Supermarket and Hypermarket business, with increasing competition cited as the key reason for the lacklustre performance. Peter Goh, an analyst at Singapore Management University’s Institute...