Schneider Electric: Optimising business opportunities from its regional HQ in Singapore

• Main Authors: DE MEYER, Arnoud, Chan, Chi Wei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Regional economic integration; Market segmentation; Market strategy; Organizational transformations; Headquarters; Business & government relations; Asian Studies; Business Administration, Management, and Operations
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/335; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0001%20%5BSchneider%20Electric%5D/SMU-20-0001%20%5BSchneider%20Electric%5D.pdf?CT=1600159082541&OR=ItemsView
• Institution: Singapore Management University

In November 2019, Tommy Leong, Zone President, East Asia & Japan (EAJ), of Schneider Electric, a French multinational corporation (MNC), hosted regional clients in the Singapore HQ building. He highlighted how the company would capitalise on digital transformation to help create a futuristic cit...