Schneider Electric: Optimising business opportunities from its regional HQ in Singapore

In November 2019, Tommy Leong, Zone President, East Asia & Japan (EAJ), of Schneider Electric, a French multinational corporation (MNC), hosted regional clients in the Singapore HQ building. He highlighted how the company would capitalise on digital transformation to help create a futuristic cit...

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Main Authors: DE MEYER, Arnoud, Chan, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
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Online Access:https://ink.library.smu.edu.sg/cases_coll_all/335
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0001%20%5BSchneider%20Electric%5D/SMU-20-0001%20%5BSchneider%20Electric%5D.pdf?CT=1600159082541&OR=ItemsView
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spelling sg-smu-ink.cases_coll_all-13412022-11-09T05:09:18Z Schneider Electric: Optimising business opportunities from its regional HQ in Singapore DE MEYER, Arnoud Chan, Chi Wei In November 2019, Tommy Leong, Zone President, East Asia & Japan (EAJ), of Schneider Electric, a French multinational corporation (MNC), hosted regional clients in the Singapore HQ building. He highlighted how the company would capitalise on digital transformation to help create a futuristic city. Despite the high operating costs, Singapore was an ideal location for a regional HQ because of its first-rate infrastructure, strategic location and business-friendly corporate ecosystem. Through the Economic Development Board, the government actively pitched to MNCs and provided concierge services when possible. Schneider Electric was the global leader in energy management and industrial automation with strong growth prospects due to increasing urbanisation and digitisation trends. Leong had identified ASEAN as the growth region for the company. How could he create customised solutions for the business requirements of clients? The case can be used in courses related to International Management to teach undergraduate, postgraduate and executive education students. After studying the case, they should be able to identify the key features to consider when setting up a regional HQ and selecting a location and understand the factors in building a business ecosystem to provide complex solutions to clients. 2020-09-01T07:00:00Z text https://ink.library.smu.edu.sg/cases_coll_all/335 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0001%20%5BSchneider%20Electric%5D/SMU-20-0001%20%5BSchneider%20Electric%5D.pdf?CT=1600159082541&OR=ItemsView Case Collection eng Institutional Knowledge at Singapore Management University Regional economic integration Market segmentation Market strategy Organizational transformations Headquarters Business & government relations Asian Studies Business Administration, Management, and Operations
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Regional economic integration
Market segmentation
Market strategy
Organizational transformations
Headquarters
Business & government relations
Asian Studies
Business Administration, Management, and Operations
spellingShingle Regional economic integration
Market segmentation
Market strategy
Organizational transformations
Headquarters
Business & government relations
Asian Studies
Business Administration, Management, and Operations
DE MEYER, Arnoud
Chan, Chi Wei
Schneider Electric: Optimising business opportunities from its regional HQ in Singapore
description In November 2019, Tommy Leong, Zone President, East Asia & Japan (EAJ), of Schneider Electric, a French multinational corporation (MNC), hosted regional clients in the Singapore HQ building. He highlighted how the company would capitalise on digital transformation to help create a futuristic city. Despite the high operating costs, Singapore was an ideal location for a regional HQ because of its first-rate infrastructure, strategic location and business-friendly corporate ecosystem. Through the Economic Development Board, the government actively pitched to MNCs and provided concierge services when possible. Schneider Electric was the global leader in energy management and industrial automation with strong growth prospects due to increasing urbanisation and digitisation trends. Leong had identified ASEAN as the growth region for the company. How could he create customised solutions for the business requirements of clients? The case can be used in courses related to International Management to teach undergraduate, postgraduate and executive education students. After studying the case, they should be able to identify the key features to consider when setting up a regional HQ and selecting a location and understand the factors in building a business ecosystem to provide complex solutions to clients.
format text
author DE MEYER, Arnoud
Chan, Chi Wei
author_facet DE MEYER, Arnoud
Chan, Chi Wei
author_sort DE MEYER, Arnoud
title Schneider Electric: Optimising business opportunities from its regional HQ in Singapore
title_short Schneider Electric: Optimising business opportunities from its regional HQ in Singapore
title_full Schneider Electric: Optimising business opportunities from its regional HQ in Singapore
title_fullStr Schneider Electric: Optimising business opportunities from its regional HQ in Singapore
title_full_unstemmed Schneider Electric: Optimising business opportunities from its regional HQ in Singapore
title_sort schneider electric: optimising business opportunities from its regional hq in singapore
publisher Institutional Knowledge at Singapore Management University
publishDate 2020
url https://ink.library.smu.edu.sg/cases_coll_all/335
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0001%20%5BSchneider%20Electric%5D/SMU-20-0001%20%5BSchneider%20Electric%5D.pdf?CT=1600159082541&OR=ItemsView
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