The rise and demise of Airbus A380

The rise and demise of Airbus A380

Set in July 2021, this case talks about the launch and discontinuation of the very large aircraft, A380, by leading aircraft manufacturer Airbus. The development of the A380 had been motivated by two key factors – the projected market trend of increased hub-and-spoke travel and the success of Boeing...

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Bibliographic Details
Main Authors: GENG, Xuesong, BHATTACHARYA, Lipika
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Competitive Strategy
Game Theory
Strategic Management
Strategic Change
NPV Analysis
Sustainable manufacturing
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/376
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0019%20%5BAirbus%5D/SMU-21-0019%20%5BAirbus%5D.pdf?CT=1633331388973&OR=ItemsView
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/376
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0019%20%5BAirbus%5D/SMU-21-0019%20%5BAirbus%5D.pdf?CT=1633331388973&OR=ItemsView

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