The rise and demise of Airbus A380
Set in July 2021, this case talks about the launch and discontinuation of the very large aircraft, A380, by leading aircraft manufacturer Airbus. The development of the A380 had been motivated by two key factors – the projected market trend of increased hub-and-spoke travel and the success of Boeing...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2021
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/376 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0019%20%5BAirbus%5D/SMU-21-0019%20%5BAirbus%5D.pdf?CT=1633331388973&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |