The rise and demise of Airbus A380

• المؤلفون الرئيسيون: GENG, Xuesong, BHATTACHARYA, Lipika
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2021
• الموضوعات: Competitive Strategy; Game Theory; Strategic Management; Strategic Change; NPV Analysis; Sustainable manufacturing; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/376; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0019%20%5BAirbus%5D/SMU-21-0019%20%5BAirbus%5D.pdf?CT=1633331388973&OR=ItemsView

Set in July 2021, this case talks about the launch and discontinuation of the very large aircraft, A380, by leading aircraft manufacturer Airbus. The development of the A380 had been motivated by two key factors – the projected market trend of increased hub-and-spoke travel and the success of Boeing...