NIO: Battling Tesla with Battery as a Service

• المؤلفون الرئيسيون: BHATTACHARYA, Shantanu, BHATTACHARYA, Lipika
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2021
• الموضوعات: Everything as a Service; Business Model; Competitive Strategy; Circular Economy; Sustainability; Marketing; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/386; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0033%20%5BNIO%5D/SMU-21-0033%20%5BNIO%5D.pdf?CT=1639474129279&OR=ItemsView

Chinese electric vehicle (EV) company NIO had launched Battery as a Service (BaaS), in a competitive bid to reduce vehicle price and make its products more attractive to its consumers. By 2021, almost 40% of its consumer base had switched to using BaaS, and NIO had plans to expand its BaaS services...