Popular Bookstore: Evolving into an omni-channel retailer
In 2020, amid the coronavirus pandemic, Chou Cheng Ngok, CEO of Popular Holdings Limited, a local multiproduct bookstore in Singapore, wanted to develop an omni-channel retail strategy to make up for the loss of foot traffic at the store. The book industry was already changing rapidly due to digitis...
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Institutional Knowledge at Singapore Management University
2021
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| 在線閱讀: | https://ink.library.smu.edu.sg/cases_coll_all/383 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0017%20%5BPopular%5D/SMU-21-0017%20%5BPopular%5D.pdf?CT=1635497014390&OR=ItemsView |
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| 機構: | Singapore Management University |
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