Inn or out: Yield management in hotels – Simulation game
This is a game simulation case on yield management for the hotel industry. Students play the role of the reservation manager and are allowed to make hotel bookings for consumers who want to book hotel rooms at the InnorOut hotel. Students are encouraged to accept the bookings based on the principles...
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Main Authors: | ANG, Marcus, BHATTACHARYA, Lipika, KOH, Bernie |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2022
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/405 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0047%20%5BYield%20Management%5D/SMU-21-0047%20%5BYield%20Management%5D.pdf?CT=1646131496590&OR=ItemsView |
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Institution: | Singapore Management University |
Language: | English |
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