Inn or out: Yield management in hotels – Simulation game

• Main Authors: ANG, Marcus, BHATTACHARYA, Lipika, KOH, Bernie
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Yield management; revenue management; hotel booking; sales management; consumer behaviour; strategy and execution; Business Administration, Management, and Operations
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/405; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0047%20%5BYield%20Management%5D/SMU-21-0047%20%5BYield%20Management%5D.pdf?CT=1646131496590&OR=ItemsView
• Institution: Singapore Management University

This is a game simulation case on yield management for the hotel industry. Students play the role of the reservation manager and are allowed to make hotel bookings for consumers who want to book hotel rooms at the InnorOut hotel. Students are encouraged to accept the bookings based on the principles...