Building a global omni-channel commerce ecosystem: The Shopify story

• المؤلفون الرئيسيون: GENG, Xuesong, CHIN, Andrew, ANG, Jovina, CHANG, Jonathan
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2022
• الموضوعات: digital platforms; e-commerce; technological innovation; platform strategy; Shopify; digital strategy; E-Commerce; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/431; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0017%20%5BShopify%5D/SMU-22-0017%20%5BShopify%5D.pdf?CT=1665113287735&OR=ItemsView

The case describes Shopify’s journey from a small online store to a global technology company with an ecosystem of partners that comprised of tens of thousands of developers and partners. From the inception of the company, Shopify’s competitive advantage had come from being merchant obsessed. Having...