Riding on the cryptocurrency and NFT wave: Twitter needs to “Show Me the Money”

Riding on the cryptocurrency and NFT wave: Twitter needs to “Show Me the Money”

New Twitter CEO Elon Musk had been aggressively cutting costs since he acquired the company in October 2022. Much of this had been accomplished by retrenching huge numbers of staff. Meanwhile, Musk’s moves to restore banned accounts had eliminated a host of key advertisers, causing its main source o...

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Bibliographic Details
Main Authors: LAU, Yi Meng, KE, Ping Fan, LIM, Thomas
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Web3
Social networks
Etherium
Mobile and Social Application Industry
Peer-to-Peer Services
Advertising Media
Databases and Information Systems
Social Media
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/454
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0001%20%5BTwitter%20Crypto%20NFT%5D/SMU-23-0001%20%5BTwitter%20Crypto%20NFT%5D.pdf?CT=1682571315920&OR=ItemsView
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/454
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0001%20%5BTwitter%20Crypto%20NFT%5D/SMU-23-0001%20%5BTwitter%20Crypto%20NFT%5D.pdf?CT=1682571315920&OR=ItemsView

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