Riding on the cryptocurrency and NFT wave: Twitter needs to “Show Me the Money”
New Twitter CEO Elon Musk had been aggressively cutting costs since he acquired the company in October 2022. Much of this had been accomplished by retrenching huge numbers of staff. Meanwhile, Musk’s moves to restore banned accounts had eliminated a host of key advertisers, causing its main source o...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/454 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0001%20%5BTwitter%20Crypto%20NFT%5D/SMU-23-0001%20%5BTwitter%20Crypto%20NFT%5D.pdf?CT=1682571315920&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |