Singapore Airlines responding to the Middle East Behemoths on the Kangaroo Route

Singapore Airlines responding to the Middle East Behemoths on the Kangaroo Route

Set in 2015, this case study is about how Singapore Airlines (SIA) and the Middle Eastern behemoths — Emirates, Qatar Airways, and Etihad Airways — adopt differentiation strategies to compete in the full-service passenger air travel industry. It highlights the multifaceted nature of an airline’s dif...

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Bibliographic Details
Main Author: FAN, Terence Ping Ching
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
competitive strategy
Competitor Analysis
Product Differentiation
Price matching
Strategic alliances
Travel
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/488
https://cmp.smu.edu.sg/case/6106
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/488
https://cmp.smu.edu.sg/case/6106

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