Singapore Airlines responding to the Middle East Behemoths on the Kangaroo Route

• Main Author: FAN, Terence Ping Ching
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: competitive strategy; Competitor Analysis; Product Differentiation; Price matching; Strategic alliances; Travel; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/488; https://cmp.smu.edu.sg/case/6106
• Institution: Singapore Management University

Set in 2015, this case study is about how Singapore Airlines (SIA) and the Middle Eastern behemoths — Emirates, Qatar Airways, and Etihad Airways — adopt differentiation strategies to compete in the full-service passenger air travel industry. It highlights the multifaceted nature of an airline’s dif...