Singapore Airlines responding to the Middle East Behemoths on the Kangaroo Route
Set in 2015, this case study is about how Singapore Airlines (SIA) and the Middle Eastern behemoths — Emirates, Qatar Airways, and Etihad Airways — adopt differentiation strategies to compete in the full-service passenger air travel industry. It highlights the multifaceted nature of an airline’s dif...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/488 https://cmp.smu.edu.sg/case/6106 |
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| Institution: | Singapore Management University |
| Language: | English |