Thinking through the meteoric rise of Middle-East carriers from Singapore Airlines' vantage point

The rise of Middle East carriers in the past decade has been nothing less than meteoric. Based on the notion of generic strategy, we analysed the potential for competitors of the leading Middle East carriers to respond in terms of market scope and product characteristics, using Singapore Airlines as...

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Bibliographic Details
Main Authors: FAN, Terence P. C., LINGBLAD, Mats
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5128
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6127/viewcontent/Thinking_through_the_meteoric__1_.pdf
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Institution: Singapore Management University
Language: English