Thinking through the meteoric rise of Middle-East carriers from Singapore Airlines' vantage point
The rise of Middle East carriers in the past decade has been nothing less than meteoric. Based on the notion of generic strategy, we analysed the potential for competitors of the leading Middle East carriers to respond in terms of market scope and product characteristics, using Singapore Airlines as...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5128 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6127/viewcontent/Thinking_through_the_meteoric__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |