Thinking through the meteoric rise of Middle-East carriers from Singapore Airlines' vantage point

• Main Authors: FAN, Terence P. C., LINGBLAD, Mats
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Middle East; Full-service incumbents; Intercontinental hubs; Singapore Airlines; Emirates; Etihad; Qatar Airways; Asian Studies; Strategic Management Policy; Transportation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5128; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6127/viewcontent/Thinking_through_the_meteoric__1_.pdf
• Institution: Singapore Management University

The rise of Middle East carriers in the past decade has been nothing less than meteoric. Based on the notion of generic strategy, we analysed the potential for competitors of the leading Middle East carriers to respond in terms of market scope and product characteristics, using Singapore Airlines as...