From leaf to cup: Hwa Gung Tea’s journey in preserving and transforming a family’s legacy

From leaf to cup: Hwa Gung Tea’s journey in preserving and transforming a family’s legacy

Hwa Gung Tea (HGT), a premium tea brand founded in Taiwan, has a rich history dating back to 1918. For many decades, the family business has been producing and distributing alpine Oolong tea cultivated at above 2,000 metres on the famous tea-producing Lishan mountains. Having transitioned through fo...

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Bibliographic Details
Main Authors: THAM, T. Mandy, CHEAH, Sin Mei, CHUNG, Hsi-Mei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
Family businesses
entrepreneurship
sustainable business practices
Environmental sustainability
succession planning
vertical integration
Entrepreneurial and Small Business Operations
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/491
https://cmp.smu.edu.sg/case/6136
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/491
https://cmp.smu.edu.sg/case/6136

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