From leaf to cup: Hwa Gung Tea’s journey in preserving and transforming a family’s legacy
Hwa Gung Tea (HGT), a premium tea brand founded in Taiwan, has a rich history dating back to 1918. For many decades, the family business has been producing and distributing alpine Oolong tea cultivated at above 2,000 metres on the famous tea-producing Lishan mountains. Having transitioned through fo...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/491 https://cmp.smu.edu.sg/case/6136 |
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| Institution: | Singapore Management University |
| Language: | English |