From leaf to cup: Hwa Gung Tea’s journey in preserving and transforming a family’s legacy

• Main Authors: THAM, T. Mandy, CHEAH, Sin Mei, CHUNG, Hsi-Mei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: Family businesses; entrepreneurship; sustainable business practices; Environmental sustainability; succession planning; vertical integration; Entrepreneurial and Small Business Operations
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/491; https://cmp.smu.edu.sg/case/6136
• Institution: Singapore Management University

Hwa Gung Tea (HGT), a premium tea brand founded in Taiwan, has a rich history dating back to 1918. For many decades, the family business has been producing and distributing alpine Oolong tea cultivated at above 2,000 metres on the famous tea-producing Lishan mountains. Having transitioned through fo...