To thine communication partner be true: The effect of presentation consistency on perceived authenticity and liking after making a first impression online

• Main Authors: TANG, Nicholas, CHU, Janell, LEONG, Kahmun, ROSENTHAL, Sonny
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2020
• 主題: Computer-mediated communication; Idealization; Liking; Perceived authenticity; Schema theory; Applied Behavior Analysis; Communication Technology and New Media
• 在線閱讀: https://ink.library.smu.edu.sg/cis_research/179; https://ink.library.smu.edu.sg/context/cis_research/article/1178/viewcontent/To_thine_communication_partner_be_true_pvoa.pdf
• 機構: Singapore Management University

This experiment examines the effects of presentation consistency on perceived authenticity and liking in computer-mediated communication, differentiating between profile views and short online text-based conversations. The experimental design is a 2 (presentation-consistent vs. -inconsistent) × 2 (p...