Measuring differentials in communication research: Issues with multicollinearity in three methods
Models of communication processes sometimes require the computation of the difference between two variables. For example, information insufficiency is the difference between what people know and what they think they need to know about an issue, and it can motivate information seeking and processing....
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/cis_research/206 https://ink.library.smu.edu.sg/context/cis_research/article/1205/viewcontent/Measuring_Differentials_av_2013.pdf |
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| Institution: | Singapore Management University |
| Language: | English |