Climate change audience segmentation: An international review
Increasingly, researchers from different countries are using the marketing tool of segmentation to group the public based on what they think and feel about climate change, how climate change may impact their lives and through what channels they engage with the issue. As public opinion about climate...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cis_research/207 |
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| Institution: | Singapore Management University |
| Language: | English |