Climate change audience segmentation: An international review

• Main Authors: DETENBER, Benjamin H., ROSENTHAL, Sonny
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Environmental Sciences; Nature and Society Relations
• Online Access: https://ink.library.smu.edu.sg/cis_research/207
• Institution: Singapore Management University

Increasingly, researchers from different countries are using the marketing tool of segmentation to group the public based on what they think and feel about climate change, how climate change may impact their lives and through what channels they engage with the issue. As public opinion about climate...