Go Niche or Go Home: Influence Maximization in the Presence of Strong Opponent

Go Niche or Go Home: Influence Maximization in the Presence of Strong Opponent

In hotly contested product categories dominated by a few powerful firms, it is quite common for weaker or late entrants to focus only on particular segments of the whole market. The rationale for such strategy is intuitive: to avoid direct confrontation with heavy-weight firms, and to concentrate in...

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Bibliographic Details
Main Author: LIOW, Long Foong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
consumer choice
customer value
niche strategies
sequential search
influence maximization
influence network
Computer Sciences
Operations Research, Systems Engineering and Industrial Engineering
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/etd_coll/85
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1084&context=etd_coll
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/85
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1084&context=etd_coll

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