Go Niche or Go Home: Influence Maximization in the Presence of Strong Opponent
In hotly contested product categories dominated by a few powerful firms, it is quite common for weaker or late entrants to focus only on particular segments of the whole market. The rationale for such strategy is intuitive: to avoid direct confrontation with heavy-weight firms, and to concentrate in...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/85 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1084&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |