From digital traces to marketing insights: Recovering consumer preferences for digital entertainment services and online shopping

From digital traces to marketing insights: Recovering consumer preferences for digital entertainment services and online shopping

IT innovations disrupt traditional business models and challenge conventional thinking. Thus, industry incumbents face fierce competition from start-ups with new business models and new ways of engaging customers. Digital entertainment goods and personalized services have become a lucrative market,...

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Bibliographic Details
Main Author: HOANG, Ai Phuong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Experience goods
Consumer preference
Digital entertainment
Online traces
Informedness
Fusion Analytics
Digital Circuits
Marketing
Online Access:https://ink.library.smu.edu.sg/etd_coll/178
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1178&context=etd_coll
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/178
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1178&context=etd_coll

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