From digital traces to marketing insights: Recovering consumer preferences for digital entertainment services and online shopping
IT innovations disrupt traditional business models and challenge conventional thinking. Thus, industry incumbents face fierce competition from start-ups with new business models and new ways of engaging customers. Digital entertainment goods and personalized services have become a lucrative market,...
Saved in:
Main Author: | HOANG, Ai Phuong |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2018
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/etd_coll/178 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1178&context=etd_coll |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
Content sampling, household informedness, and the consumption of digital information goods
by: HOANG, Ai Phuong, et al.
Published: (2016) -
Recovering Household Preferences for Digital Entertainment
by: LI, Jin, et al.
Published: (2015) -
GOVERNMENT'S COPING STRATEGIES OF PUBLIC VALUE CONFLICTS REGARDING ITS APPLICATION OF DIGITAL TECHNOLOGIES: IMPLICATIONS FROM DIGITAL CONTACT TRACING DURING COVID-19
by: ZHU LIN
Published: (2023) -
Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale
by: BASU, Avirupa, et al.
Published: (2023) -
A Unified Interdisciplinary Theory of Open Source Culture and Entertainment
by: HUGHES, Jerald, et al.
Published: (2007)