Experience Me! The Impact of Content Sampling Strategies on the Marketing of Digital Entertainment Goods

Experience Me! The Impact of Content Sampling Strategies on the Marketing of Digital Entertainment Goods

Product sampling allows consumers to try out a small portion of a product for free. Uncertainty associated with consumption of information goods makes sampling useful for digital entertainment providers. Firms offer some programming for free to attract consumers to purchase a series of programs. We...

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Bibliographic Details
Main Authors: HOANG, Ai Phuong, KAUFFMAN, Robert J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
TV
Entertainment industry
Programming
Uncertainty
Context
Motion pictures
Computer Sciences
Management Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/2818
https://ink.library.smu.edu.sg/context/sis_research/article/3818/viewcontent/151___Experience_Me__The_Impact_of_Content_Sampling_Strategies_on_the_Marketing_of_Digital_Entertainment_Goods__HICSS2016_.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/2818
https://ink.library.smu.edu.sg/context/sis_research/article/3818/viewcontent/151___Experience_Me__The_Impact_of_Content_Sampling_Strategies_on_the_Marketing_of_Digital_Entertainment_Goods__HICSS2016_.pdf

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