Experience Me! The Impact of Content Sampling Strategies on the Marketing of Digital Entertainment Goods
Product sampling allows consumers to try out a small portion of a product for free. Uncertainty associated with consumption of information goods makes sampling useful for digital entertainment providers. Firms offer some programming for free to attract consumers to purchase a series of programs. We...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/2818 https://ink.library.smu.edu.sg/context/sis_research/article/3818/viewcontent/151___Experience_Me__The_Impact_of_Content_Sampling_Strategies_on_the_Marketing_of_Digital_Entertainment_Goods__HICSS2016_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |