Financial market implications of marketing actions and the disclosure of marketing information
This dissertation contributes to marketing literature by examining the effects of marketing actions and the disclosure of marketing information through the financial market perspective that has high managerial relevance and policy implications. Specifically, the first essay provides the first empiri...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/etd_coll/285 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1288&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |