Financial market implications of marketing actions and the disclosure of marketing information

This dissertation contributes to marketing literature by examining the effects of marketing actions and the disclosure of marketing information through the financial market perspective that has high managerial relevance and policy implications. Specifically, the first essay provides the first empiri...

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Bibliographic Details
Main Author: MOON, Sungkyun
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Online Access:https://ink.library.smu.edu.sg/etd_coll/285
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1288&context=etd_coll
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Institution: Singapore Management University
Language: English
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