Managerial, cultural, intelligence, marketing agility, and firm innovation

• المؤلف الرئيسي: LAI,, Zhenzhu
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2022
• الموضوعات: managerial cultural intelligence; marketing agility; innovation capability; organizational learning climate; market contexts; Business Administration, Management, and Operations; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/etd_coll/385; https://ink.library.smu.edu.sg/context/etd_coll/article/1383/viewcontent/GPBA_AY2016_DBA_Lai_Zhenzhu.pdf
• المؤسسة: Singapore Management University

This dissertation aims to investigate the relationship between managerial cultural intelligence, marketing agility and innovation capability of foreign subsidiaries. Based on upper echelons theory (UET), I argue that managerial cultural intelligence facilitates marketing agility. Moreover, marketing...