Managerial, cultural, intelligence, marketing agility, and firm innovation
This dissertation aims to investigate the relationship between managerial cultural intelligence, marketing agility and innovation capability of foreign subsidiaries. Based on upper echelons theory (UET), I argue that managerial cultural intelligence facilitates marketing agility. Moreover, marketing...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/385 https://ink.library.smu.edu.sg/context/etd_coll/article/1383/viewcontent/GPBA_AY2016_DBA_Lai_Zhenzhu.pdf |
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| Institution: | Singapore Management University |
| Language: | English |