Managerial, cultural, intelligence, marketing agility, and firm innovation

Managerial, cultural, intelligence, marketing agility, and firm innovation

This dissertation aims to investigate the relationship between managerial cultural intelligence, marketing agility and innovation capability of foreign subsidiaries. Based on upper echelons theory (UET), I argue that managerial cultural intelligence facilitates marketing agility. Moreover, marketing...

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Bibliographic Details
Main Author: LAI,, Zhenzhu
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
managerial cultural intelligence
marketing agility
innovation capability
organizational learning climate
market contexts
Business Administration, Management, and Operations
Marketing
Online Access:https://ink.library.smu.edu.sg/etd_coll/385
https://ink.library.smu.edu.sg/context/etd_coll/article/1383/viewcontent/GPBA_AY2016_DBA_Lai_Zhenzhu.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/385
https://ink.library.smu.edu.sg/context/etd_coll/article/1383/viewcontent/GPBA_AY2016_DBA_Lai_Zhenzhu.pdf

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