Human-centered artificial intelligence: Creating a better customer experience In the banking sector

• Main Author: OBUCHETTIAR, Arul Krishnaraj
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Artificial Intelligence; Human-Centered; Human Emotions; AI Transparency; Co-development; Customer Experience; Artificial Intelligence and Robotics; Software Engineering; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/etd_coll/401
• Institution: Singapore Management University

Changes in technology have shaped how corporate and retail businesses have evolved, and customers’ preferences have rapidly changed along with them. The advent of smart digital devices and social media has shaped how consumers interact and transact with their financial institutions over the past two...