Study on visibility promotion for regional high-end hotels based on the value co-creation theory

• Main Author: LUO, Pingan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: Regional high-end hotels; Visibility promotion behavior; Value co-creation; Customer value; Customer cultural background; Business Administration, Management, and Operations; Tourism and Travel
• Online Access: https://ink.library.smu.edu.sg/etd_coll/475; https://ink.library.smu.edu.sg/context/etd_coll/article/1473/viewcontent/GPBA_AY2017_CKGSB_SMU_DBA_Luo_Pingan.pdf
• Institution: Singapore Management University

Regional high-end hotels play a great leading role in industry communication, tourism, and consumer culture in the area where they are located. However, regional high-end hotels rely on the area’s industry background and economic development for their survival and operations. Hence, their brand infl...