Study on visibility promotion for regional high-end hotels based on the value co-creation theory
Regional high-end hotels play a great leading role in industry communication, tourism, and consumer culture in the area where they are located. However, regional high-end hotels rely on the area’s industry background and economic development for their survival and operations. Hence, their brand infl...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/475 https://ink.library.smu.edu.sg/context/etd_coll/article/1473/viewcontent/GPBA_AY2017_CKGSB_SMU_DBA_Luo_Pingan.pdf |
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| Institution: | Singapore Management University |
| Language: | English |