The effects of a private domain strategy on retail sales performance

The effects of a private domain strategy on retail sales performance

The proliferation of Internet technology has led people to become increasingly accustomed to online consumption, thus forming a substitution effect for offline consumption. In particular, the development of social media helps retailers circumvent public domain platforms and develop their own control...

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Bibliographic Details
Main Author: CHEN, Jianzhong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
private domain strategy
private domain degree
sales performance
store grade
brand category
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/etd_coll/538
https://ink.library.smu.edu.sg/context/etd_coll/article/1536/viewcontent/GPBA_AY2019_DBA_CHEN_JIANZHONG.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/538
https://ink.library.smu.edu.sg/context/etd_coll/article/1536/viewcontent/GPBA_AY2019_DBA_CHEN_JIANZHONG.pdf

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