The effects of a private domain strategy on retail sales performance
The proliferation of Internet technology has led people to become increasingly accustomed to online consumption, thus forming a substitution effect for offline consumption. In particular, the development of social media helps retailers circumvent public domain platforms and develop their own control...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/538 https://ink.library.smu.edu.sg/context/etd_coll/article/1536/viewcontent/GPBA_AY2019_DBA_CHEN_JIANZHONG.pdf |
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| Institution: | Singapore Management University |
| Language: | English |