The Impact of VR-based Service Innovation on Brand Equity
The increasingly fierce competition in the service market have made service innovation a focal point of continuous attention and exploration in both academic and industry. The development of VR technology has provided new options for enterprises to innovate in services. However, employing VR technol...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/560 https://ink.library.smu.edu.sg/context/etd_coll/article/1558/viewcontent/GPBA_AY2018_DBA_Cheung_Pan.pdf |
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| Institution: | Singapore Management University |
| Language: | English |