NTUC Income’s orange force: Powering forward to innovative paths of customer excellence

NTUC Income’s orange force: Powering forward to innovative paths of customer excellence

In October 2011, NTUC Income, Singapore’s largest automotive insurer launched the ‘Orange Force’. This was a bold US$3.2 million initiative where a team of 30 expertly trained and distinctively attired motorcycle riders would arrive at an accident scene within minutes to assist and comfort those who...

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Bibliographic Details
Main Authors: SRIVASTAVA, Rajendra K., JOSHI, Havovi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Branding
Brand Equity
Service Excellence
Innovative Customer Service
NTUC Income
Insurance
Automotive Insurance
Orange Force
Singapore
Business Administration, Management, and Operations
Business and Corporate Communications
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/26
https://cmp.smu.edu.sg/case/2611
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/26
https://cmp.smu.edu.sg/case/2611

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