NTUC Income’s orange force: Powering forward to innovative paths of customer excellence
In October 2011, NTUC Income, Singapore’s largest automotive insurer launched the ‘Orange Force’. This was a bold US$3.2 million initiative where a team of 30 expertly trained and distinctively attired motorcycle riders would arrive at an accident scene within minutes to assist and comfort those who...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/26 https://cmp.smu.edu.sg/case/2611 |
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| Institution: | Singapore Management University |
| Language: | English |